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Thursday, June 7, 2007

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

The term SEO can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Comprehensive Competitor review / Analysis report are your competitors beyond your dreams, it is time for your to beat your competitors who are dominating Search results, You would have tried to figure out what makes your competitors site rank, but it is a very difficult task, Search engines like google use more than 100 ranking factors in their algorithm, You cannot come to a conclusion what makes them rank, We at search engine genie use high level expertise we have in Data retrival and ranking algorthims to judge what makes a site rank, All competitor analysis reports we provided before were a huge success, We do this analysis using custom made tools, Cost for this service ranges from 400$ to 1800$ depending on the sites competition,

Link analysis report are huge steps ahead in search engine rankings, Report includes Analysising your competitors link patterns, analyzing where they gets links etc, This report also includes free 5 hour consulting with a link building expert in Search Engine Genie team,Expert link analysis report costs anywhere between 500$ to 800$, We recommend this service to everyone willing to beat their competitors and stay ahead,

Reciprocal Link Building is an effective way to establish links from related websites. In reciprocal link exchange process, you trade links with related potential partner sites by offering a link back to their site from your site.

Directory Submission are Online directories or web directories accept sites free to be included in to it. Their benefit is they get another site incorporated in their list.

Seeking Authoritative Link building as we all know is the most important factor in Search engine Optimization. Top priority in getting links is to first determine the quality and authoritative status of the links, Authority relevant links are links from sites in your area that are ranking on top 50 rankings in google, .gov , .edu sites relevant to your business, sites that are very popular themselves etc, In other words authority links are links from sites which google ranking algorithm treats as most trusted ones, It is very important to get links from these areas, Search Engine Genie,the best seo company will get you links from these sites, cost for this service starts at 800$ to 2500$ per month.

Full Search Engine Optimization focus is to optimize web sites around the products or services your company is offering, identifying the key phrases people will use to find out about the products or services you have to offer. We then use our understanding of search engine algorithms to produce the results you need for your online business to flourish.

Onpage Optimization are the changes you make to your site physically, this includes optimizing Html Design Elements, optimizing internal link structure, writing good contents that suits the site needs.

Offpage Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.

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